I’m Xavier (Harv) Gonzales, a Senior Graphic Designer with over 22 years of experience delivering high-impact visual solutions. My background spans screen printing, tattoo art, and leading creative projects for major brands.
I spent six years in screen printing, mastering production techniques, and ten years as a tattoo artist, refining my illustrative skills and client collaboration. After a sabbatical, I managed a cultivation facility in San Francisco, building adaptability and leadership before returning to design in Los Angeles.
Today, I focus on packaging, branding, print, and digital design—creating cohesive, strategic visuals that connect with audiences and strengthen brands.
About me
Brand Designer
22
years of experience
100+
brand collaborations
20,000+
Design & art concepts
What I DO?
Shaping ideas into compelling visuals with clear strategy and strong storytelling.
1
creative direction
2
Brand Development
Turning ideas into authentic, memorable brands with clear, consistent visuals across every touchpoint.
3
Digital, Print, and Production Design
Blending logic with creativity to solve visual problems and bring ideas to life.
4
Strategy & Problem-Solving
Cohesive design solutions for every medium—from screens to press to final production.
